Jewelry buyers are no longer limited to those who are getting married, engaged, celebrating their wedding anniversary or those who have a relatively high income. Costume jewelry is also becoming a hit because consumers from all walks of life can afford to purchase those because of the relatively low price. Based on surveys, purchase incidence is highest among more youthful consumers. Knowing about your market helps you formulate a better marketing strategy that will relatively result to higher sales. Selling to emotions using text and images, and by creating an image that all women would want to have will definitely bring your online store on top of your market's shopping destination list.